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Rebuilding and Re-Branding – The Road to Recovery for Group Travel

Tue April 28, 2020 @ 2:00 pm - 2:30 pm EDT


Tue April 28, 2020
2:00 pm - 2:30 pm EDT
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The dust will slowly settle following the COVID-19 pandemic, but the scars will linger for quite some time. The tourism industry will undoubtedly resume, but the metric has changed. What will the face of group tourism look like in 2021? How can we minimize the financial devastation of 2020? What will travelers be comfortable in participating? How do you market and sell to the fearful consumer?

MARS has a plan in anticipation of this new reality of group travel and how we will play a supporting role in facilitating our partners’ future success. This webinar will focus on breaking the isolation and capturing the community’s inevitable desire to re-connect, experience, and engage, in order to rebuild and re-brand the group travel industry.