The Road Less Booked: Under-Tourism Picks to Start Your Year

Sign up to learn how InsideAsia and 50 Degrees North are spreading tourism's benefits beyond the hotspots

Every January brings the same lists of places everyone should visit this year. This Town Hall takes the road less booked.

Join Travel For Better for a conversation with two B Corp tour operators who are deliberately moving travelers away from overcrowded hotspots and toward communities that want and need visitors. Richard Bravo of Inside Travel (InsideJapan and InsideAsia) and a guest from 50 Degrees North will share:

• How they identify under-touristed destinations
• What their impact reports show about whether it's working
• The specific places they'd send your clients in 2027

You'll come away with fresh picks to sell this season and practical reframing for when a client asks for Kyoto in April or the Northern Lights in Tromsø.