Finding the Balance - Part 2: AI Beyond the Hype

The conversation around AI has become impossible to ignore. Every day brings another headline, another billion-dollar valuation, and another prediction about how AI will change the world. But what's real and what's just hype?

This discussion features Dr. Jill Schiefelbein, communication strategist and AI educator, alongside Ashish Sanghrajka, president/CEO of Big Five Tours & Expeditions, as they explore how our industry can embrace innovation without losing sight of the people and places that make travel meaningful.

We'll discuss:
• Where AI can genuinely advance sustainability, responsible tourism, and destination stewardship.
• How to separate practical innovation from fear-driven narratives and market speculation surrounding AI.
• Why the future shouldn't be about replacing people, but empowering them with better tools and more meaningful work.