Behind the B Corp Certification: Raising the Standard in the Travel Industry

The B Corp certification is becoming an increasingly important part of the conversation around how businesses operate — but what does it actually mean, and what does it matter to travel professionals?

In this panel discussion, we'll hear directly from industry leaders whose organizations have achieved B Corp certification, offering insight into what the process entails, why they pursued it, and how it shapes the way they do business.

Together, we'll explore what this certification signals to clients, how it influences partnerships across the industry, and what advisors should understand when evaluating and working with B Corp-certified companies.

Join us for a thoughtful, behind-the-scenes look at one of the most talked-about certifications in travel today.