Webinar Calendar
Finding the Balance, Part 2: AI Beyond the Hype
Tue July 21 @ 1:00 pm - 2:00 pm EDT
The conversation around AI has become impossible to ignore. Every day brings another headline, another billion-dollar valuation, and another prediction about how AI will change the world. But what’s real and what’s just hype?
Save the date for our next Travel for Better Town Hall on Tuesday, July 21. This discussion will feature Dr. Jill Schiefelbein, communication strategist and AI educator, alongside Ashish Sanghrajka, president/CEO of Big Five Tours & Expeditions, as they explore how our industry can embrace innovation without losing sight of the people and places that make travel meaningful.
We’ll discuss:
• Where AI can genuinely advance sustainability, responsible tourism, and destination stewardship.
• How to separate practical innovation from fear-driven narratives and market speculation surrounding AI.
• Why the future shouldn’t be about replacing people, but empowering them with better tools and more meaningful work.
This conversation is a continuation of our April 2026 Town Hall. If you missed our April Town Hall, we highly recommend watching Part 1 before joining us on July 21. You can access the recording here:
https://explore.approachguides.com/x/past-town-hall-recordings-mqk1y
Pacific Time:
10:00am
Mountain Time:
11:00am
Central Time:
12:00pm
Eastern Time:
1:00pm